Bali’s reputation as a tropical paradise has made it a magnet for tourists, digital nomads, and real estate investors. However, 2024 and 2025 have brought some clear shifts:
Tourist Trends Are Changing:
While Bali still attracts millions of visitors, the makeup and preferences of those tourists are different. Ubud, known for its culture and nature, remains popular. In contrast, areas like Canggu, which once saw explosive growth, are now showing signs of waning demand. Feedback from travelers suggests that overcrowding, rising prices, and a loss of authentic charm are turning some visitors away. Many are now seeking quieter, less-developed areas for a more genuine Bali experience.
Shifting Demographics:
There’s also a notable decline in visitors from key markets. Chinese traveler numbers have dropped, and many Russians—who had been a significant presence—are now shifting their attention to destinations like Thailand. This change is leaving gaps in the rental market that aren’t being filled as quickly as before.