Major Changes Under New Ownership: Marina Bay City Rebranded as Nesara Bay City, Lombok

🌊 Major Changes Under New Ownership

Marina Bay City Rebranded as Nesara Bay City, Lombok

A new chapter has officially begun on Lombok’s southern coastline following the acquisition of Marina Bay City by Lux Property.

Under new ownership and management, the project is undergoing a complete transformation — starting with a new name, a new master plan, and a fundamentally different vision.

The development will now be known as Nesara Bay City, marking a decisive break from the past and a shift toward a grounded, environmentally integrated coastal mini-city designed specifically for Lombok.

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🏗️ Out With the Old: Mega-City Ambitions Scrapped

Under previous management, Marina Bay City was marketed as a Dubai-style coastal metropolis, featuring dense urban zoning and proposed 30-storey towers.

That vision has now been formally abandoned.

Lux Property has confirmed that:

❌ High-rise towers have been removed from the master plan
❌ 30-storey buildings will not proceed
❌ Large-scale, artificial “mega-city” concepts are no longer part of the project

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🌿 In With the New: A Nature-Integrated Mini-City

Nesara Bay City is being re-envisioned as a low-rise, low-density coastal mini-city that blends naturally into Lombok’s landscape rather than dominating it.

The new direction prioritises:

🌱 Architecture that follows the land — not flattens it
🏘️ Village-style precincts instead of tower blocks
🌳 Extensive green corridors and open space
🚶 Walkability and human-scale design
🌊 A strong connection to Indonesian culture and coastal ecology

Rather than replicating Middle Eastern mega-developments, Nesara is designed to feel authentically Lombok.

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🔄 A Clean Reset Under New Ownership

Lux Property has made it clear that Nesara Bay City is a reset — not a continuation.

Removed from the new vision:

🚫 Dubai-inspired skyline concepts
🚫 Oversized commercial zones
🚫 High-density residential towers
🚫 Urban planning misaligned with Lombok’s infrastructure and environment

In their place is a long-term, sustainable master plan focused on:

✅ Livability
✅ Environmental balance
✅ Responsible, staged development

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🌐 New Brand, New Official Website

As part of the rebrand, all official communications and project updates will now be issued under a new digital identity.

🔗 Official Website

👉 nesarabaycity.com

This will be the sole authoritative source for:

📐 Updated master plans
🏗️ Development staging
🎨 Design philosophy
📢 Official announcements from Lux Property

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🧭 The Road Ahead

With new ownership, a new name, and a completely redefined master plan, Nesara Bay City represents a significant shift in Lombok’s development narrative.

By rejecting unsuitable high-rise urbanism and embracing a nature-first, human-scale approach, Lux Property is positioning Nesara as a future-proof coastal mini-city — one aligned with:

🌴 Lombok’s environment
🎭 Local culture
📈 Long-term regional growth

Further announcements and design releases will be shared via nesarabaycity.com in the coming months.